Antonym Cosmetics was founded in 2010 by Miami makeup artist Valerie (Val) Giraud who sought to create a line of makeup and makeup brushes that were cruelty free and gentle on the skin. According to Val, natural makeup doesn’t have to mean a natural look. This is why Antonym is both certified natural and organic and highly pigmented.

As a certified organic and natural brand of makeup, we also chose sustainable materials for the packaging and our brushes, using bamboo. After several years of product development, the makeup line was launched in 2013 at an industry event in Los Angeles. Since then, Antonym has had a wonderful reception.