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YOGIS WANT MORE MAT-TIME. This was a universally expressed desire: Yogis would like to practice more often. Often, they experience a time-crunch, especially in the morning before work and around the noon lunch-hour. Even if there is an hour in the schedule to commit to a yoga session, we often cannot squeeze in the addition time needed for a refreshing shower after we leave the mat. Further adding to the pressure: many yoga studios don’t offer shower facilities.
YOGIS WANT TO FEEL THE GLOW, LONGER. When you practice regularly, you feel great physically, mentally and spiritually. However, the distractions of daily life may interrupt the effects of our practice. Yogis want to make the afterglow of the Yoga Moment last longer. In experiential terms, the products are created to support quicker recovery after exertion, deeper breathing, and the more lasting feel-good sensations.
YOGIS WANT A “RE-DIAL” OPTION. Not only did we hear that Yogis want to prolong the benefits of an ongoing Yoga practice—we also heard again and again that Yogis wish that they could summon the powerful, balancing sensations of the Yoga Moment, on the spot, on command. In moments of stress, especially.
We took these discussions and came to two conclusions: Yoga is a highly personal ritual that people do for themselves, to create a space which many call sacred. The focus is to uncover the best of one’s self, which then prepares each of us to go back into the world and do more good with a renewed sense of clarity and purpose.
And, given our background with building a couple of the world’s great beauty brands with higher consciousness, we believe that beauty, too, is ritualistic— cleansing and conditioning the skin and hair, delighting in natural aromas for the body and one’s personal space, harnessing active botanicals which have a natural-neuro effect and nurturing and soothing the remarkable architecture of our minds and bodies with the power of touch.